Since taking over the Colorado Buffaloes program for the 2023 season, Deion Sanders has been the topic of collegiate football.
Sanders was outspoken in his attempts to change the course of Colorado football after the team went 1-11 previous season.
Sanders immediately brought in a slew of fresh players, and the Buffaloes surprised TCU on the road in Week 1.
After going 3-1 to start the season, the Buffaloes are still the most talked about college football franchise
with Sanders reputedly bringing in $90 million in income for Colorado.
For the first time in the history of the Colorado Buffaloes football team, the school sold out of season tickets.
Sanders gives people a reason to believe in the program, and he has already outperformed expectations after only four weeks.
Season tickets will most certainly continue to sell out as long as Sanders remains Colorado's head coach.
Because of Colorado's popularity in college football, people are purchasing merchandise to promote the school.